Kent club Prince’s is the latest elite level golf venue to become a Callaway High Performance Partner.
Host of the 1932 Open Championship, Prince’s has successfully established itself as a Top-100 golf course after significant investment throughout the facility in the past four years. The club has hosted Final Open Qualifying since 2019 and provides a strong and varied test of golf over 27 championship holes.
As a Callaway High Performance Partner, the club now benefits from the full portfolio of brands that the Callaway Group of companies has to offer – Callaway, Odyssey, Toptracer, TravisMathew and OGIO – to significantly enhance the retail, member and visitor experience.
Rob McGuirk, General Manager of Prince’s Golf Club, said: “This enhanced partnership with Callaway and associated brands provides our members and guests with an elevated experience at almost every touch point that we offer at Prince’s.
“We’ve always enjoyed a strong relationship with Callaway, and to be able to elevate that by utilising their full roster of brands is fantastic. We’re particularly excited by the addition of Toptracer technology, which has transformed the way in which our golfers can work on their game.”
A key spotlight within the agreement is the installation of industry leading Toptracer Range mobile technology at the club’s outdoor practice range. The Toptracer mobile installation generates a data-driven benefit for members and guests directly to their mobile devices via the Toptracer Range App, allowing them to gain valuable insights with each visit to the driving range.
A state-of-the-art Odyssey putting studio is also in development as a result of the partnership, providing the perfect location to fit members and guests into the latest line of Odyssey Putters for 2023.
Neil Howie, President and Managing Director, Callaway EMEA, said: “As a long-time supporter of our brand, I’m thrilled to welcome Prince’s as one of our High Performance Partners.
“Their commitment to continuous improvement is evident for all to see, and we are excited to play our part in the next phase of this and cement our partnership for years to come.”
For more information on Prince’s Golf Club, visit www.princesgolfclub.co.uk